Privacy Policy
Last Updated: June 2026
Who We Are
At London Axion Ltd, we take your privacy seriously. This page explains what information we collect when you visit our website, why we collect it, how we use it, and what rights you have over your data. We have written this in plain English so you can easily understand it.
This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA 2018), and the Privacy and Electronic Communications Regulations (PECR).
Who We Are
London Axion Ltd is an AI automation agency UK helping businesses across the United Kingdom eliminate manual processes and automate their operations.
Company Name: London Axion Ltd
Companies House Registration Number: 17196532
ICO Registration Number: #00014471762
Registered Address: 27 Bentcliffe Avenue, Leeds, LS17 6QJ
Contact Email: admin@londonaxion.co.uk
Phone: +44 7386 595 000
Website: londonaxion.co.uk
What Information We Collect and Why
A. When You Contact Us
When you fill in our contact form or email us directly, we collect:
- Your name
- Your email address
- Your phone number
- Your company name (if provided)
- Any specific details or personal data you choose to include in your message
Why we collect this:
We use this information solely to respond to your enquiry, discuss how London Axion Ltd can help your business, and manage our business development. We do not add you to any marketing mailing lists without your explicit, opt-in permission.
B. When You Visit Our Website
We use Google Analytics to understand how visitors interact with our website, which helps us optimise our performance and user experience. Google Analytics collects pseudonymous data about your visit, including:
Masked IP addresses (so we cannot identify your physical location down to an individual level)
Device details, web browser type, and operating system
Pages viewed, time spent on pages, and referring website links
Why we collect this: We use this aggregated, pseudonymous tracking data to compile performance reports and improve our website structure.
B. When You Visit Our Website
We use Google Analytics to understand how visitors interact with our website, which helps us optimise our performance and user experience. Google Analytics collects pseudonymous data about your visit, including:
Masked IP addresses (so we cannot identify your physical location down to an individual level)
Device details, web browser type, and operating system
Pages viewed, time spent on pages, and referring website links
Why we collect this: We use this aggregated, pseudonymous tracking data to compile performance reports and improve our website structure.
Lawful Basis for Processing Your Data
Under the UK GDPR, we must have a valid legal reason (lawful basis) to process your personal data. We map our processing activities to the following lawful bases:
Responding to Enquiries
Personal Data: Name, email, phone number, message details
Lawful Basis: Legitimate Interests — It is in our legitimate business interest to read, route, and respond to incoming sales and support requests.
Delivering Services
Personal Data: Contact details, company information, project briefs
Lawful Basis: Contract — Processing is necessary to perform our obligations under our contract with you, or to take pre-contractual steps.
Tax and Accounting
Personal Data: Billing addresses, invoices, transaction history
Lawful Basis: Legal Obligation — We are required to retain financial records for up to six years to comply with UK corporate and tax laws (HMRC).
Website Performance and Cookies
Personal Data: Unique cookie IDs, browsing paths, device metadata
Lawful Basis: Consent — We only drop non-essential tracking cookies (like Google Analytics) if you actively choose to click Accept on our cookie banner.
Cookies
Our website uses cookies. Cookies are small text files stored on your device when you visit a website.
Essential Cookies
These cookies are strictly necessary for our website to function securely and load properly. They do not require consent and cannot be turned off.
Analytics Cookies (Google Analytics)
These help us measure how visitors use our site. These cookies are disabled by default. We will only place these cookies on your device if you actively consent to them via our cookie consent banner.
You can change your cookie preferences at any time by clearing your browser cache or clicking the cookie settings link on our website. You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
How Long We Keep Your Data
We do not retain your data longer than is legally or operationally necessary.
Enquiry Data: If you contact us but do not become a client, we securely delete your enquiry details and communication history 24 months after our last interaction.
Client Data: If you enter into a business relationship with us, we retain your records for the duration of our contract and up to six years after the project ends to satisfy UK tax and legal record-keeping requirements.
Who We Share Your Data With
We do not sell, rent, or trade your personal data. To run our business securely and efficiently, we share your data only with trusted third-party service providers acting as our processors.
Namecheap: Our hosting provider that stores our website files and database securely.
Google LLC (Google Workspace): Our business email provider. All incoming enquiries sent via email are stored securely on Google’s cloud servers.
Google LLC (Google Analytics): Processes pseudonymous website metrics to help us evaluate site performance.
AI and Workflow Automation Platforms (e.g. Make, Zapier, OpenAI API): Used securely to route, categorise, or process contact form submissions according to strict data processing instructions. Your data is not used to train public AI models.
WordPress and Elementor: Our core website platforms which set basic functional, essential cookies.
All our third-party processors are bound by strict Data Processing Agreements (DPAs) ensuring they only process your information on our written instructions and keep it completely secure.
International Data Transfers
Some of our third-party providers (such as Google LLC) are headquartered in the United States, meaning your data may be processed outside of the United Kingdom.
Whenever your personal data is transferred outside the UK, we ensure a similar degree of protection is applied by using at least one of the following legal safeguards:
Adequacy Decisions: We transfer data to countries that the UK government has officially recognised as offering an adequate level of data protection.
Standard Contractual Clauses (SCCs): We use the UK International Data Transfer Agreement (IDTA) or the approved UK Addendum to the EU SCCs with our non-UK providers.
The UK-US Data Bridge: For US-based providers like Google LLC, we verify that they are actively certified under the UK-US Data Bridge.
Keeping Your Data Safe
We take appropriate technical and organisational security measures to protect your personal data from accidental loss, unauthorised access, or disclosure.
All data submitted via our contact forms is encrypted and transmitted over a secure HTTPS connection.
Internal access to your personal data is restricted exclusively to authorised staff on a strict need-to-know basis.
We regularly evaluate our third-party systems and internal security practices to maintain digital resilience.
Your Rights Under UK GDPR
Under UK data protection law, you have specific legal rights regarding your personal data.
Right to Access: You can request a free copy of the personal data we hold about you.
Right to Correction: You can request that we correct any inaccurate or incomplete information.
Right to Deletion: You can request that we erase your personal data where we no longer have a lawful reason to keep it.
Right to Restrict Processing: You can ask us to temporarily pause how we use your data.
Right to Object: You can object to us processing your data based on our legitimate business interests.
Right to Data Portability: You can request your data in a structured, machine-readable format.
Right to Withdraw Consent: Where our processing is based on your consent, you can withdraw it at any time.
To exercise any of these rights, please email us at admin@londonaxion.co.uk. We will verify your identity to protect your privacy and will respond to your request within one calendar month at no charge.
Automated Decision-Making
We do not use any automated decision-making systems or profiling tools that produce legal or similarly significant effects on you on this website.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal requirements. When we do, we will update the Last Updated date at the top of this page. If we make any material changes to how we handle your personal data, we will highlight this clearly on our website home page or notify you directly.
How to Make a Complaint
If you have any concerns or complaints about how we process your personal data, please contact us first at admin@londonaxion.co.uk so we can resolve it for you immediately.
If you remain unsatisfied with our response, you have the right to lodge a formal complaint at any time with the UK supervisory authority, the Information Commissioner’s Office (ICO).
Website: ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Contact US
Company Name: London Axion Ltd
Postal Address: 27 Bentcliffe Avenue, Leeds, LS17 6QJ
Email: admin@londonaxion.co.uk
Phone: +44 7386 595 000
Website: londonaxion.co.uk